We were honored to take part in Calera Wine's Wine Club event. We documented the day: from the savory tastes of steak and Calera's infamous Pinot Noir, to the sweeter notes of the Vin Gris with French macaroons for dessert. The content we captured has been consistently used on their social media pages. Click here to see how they used these photos in their marketing efforts.
Esperanza Resort: where the Pacific Ocean meets the Sea of Cortez. Esperanza is the Spanish word for "hope." When were called upon to create new social media content, we felt just that: hope. We knew that the natural beauty and incredible curation of foods, drinks, and experiences would lend itself perfectly to our lens.
Take a walk on the rugged shores of Santa Cruz, and enjoy a sip of Johnnie Walker Black Label.
The story of Tina Ratliff, a stay-at-home mom, using a recipe from Tartine Bread to positively impact others.
Throughout my time at Verve Coffee Roasters, I made educational, promotional, and social media videos. Here is a collection of my work. Check out Verve's website here!
A look at the grand opening of Scout Coffee Company, in San Luis Obispo, California.
We had the opportunity to work with the Laforge Optical team to develop an explainer video for their latest product,
This video was featured on Nor Cal Clothing Company's Instagram as a promotion for their new Spring clothing line. We had a great time working with their team to create new content to promote their new products! To see the video as seen on Instagram, click here
The Onya Baby carrier allows families to continue their active lifestyle with their young children, in any season. We've developed a relationship with the team at Onya Baby and truly enjoy partnering with them to show off this innovative product! These videos were used on Onya Baby's Instagram, Facebook, and website.
Scale Venture Partners hired us to document the meetup events that they host on a regular basis. These events act as a networking opportunity for the leaders of companies that are changing the business world. Get to know Scale Venture Partners here!
I had the opportunity to make a testimonial video for the Delta Force IT national training tour. Learn more about Delta Force IT at their website here: deltaforceit.com
Betts Recruiting matches top talent with game changing companies in the San Francisco Bay Area. They recently opened a new office in Palo Alto: the first video here is their launch party. The second and third video show the San Francisco office as featured on the website: See how this video was used here!
Ben Lebovitz and Phil Tang set out to rebuild vintage motorcycles and capture the stories of makers and craftsmen as they rode across America. This video was produced as a way for them to ask for help funding their project. As a reward, backers got a beautiful coffee table book with photos and essays of the craftsmen that they met on their journey.
The team at LifterLMS set out to solve the problem of online education: boring, impersonal courses, with difficult user interfaces. Here's the story behind their product launch. Learn more here: www.lifterlms.com
A day behind the scenes of an exclusive photoshoot for Vibe Yoga a client of Zumeo Design. Learn more about Zumeo Design here!
This video was made as an entry to the Adidas Skate Copa Challenge. We had a blast shooting Chris Baca shredding at the Santa Cruz Harbor. See the video as seen on Instagram here!
This is the story of Ali Osgood, 25 year old professional mountain biker from Humboldt, CA. This video was produced to showcase Ali's talent on a mountain bike as a way of acquiring new sponsors. After the release of this video, Ali picked up a new sponsor, Diety Components, and received further support from Kona Bikes.
A look at a small but beautiful part of the Northern California coastline. This video was produced for SLOWCOAST, a boutique located in Santa Cruz, California. By offering local, sustainable products, they seek to bring people to the beautiful coastline between San Francisco and Santa Cruz. Learn more about them here!
Here lies the story of the English family in their journey with Rett Syndrome. This video was produced to raise money for the Rettland Foundation. Learn more about their initiative here!
I had the privilege of creating these videos to tell the story behind Josh Fox's newest album! Check out his website here!
HANSNAP was started with the goal to never drop your cell phone again. Here are the photos I took for the HANSNAP Kickstarter campaign, which was an incredible success. You can learn more about the company here!
Kodah the Samoyed and his owner Paolo are dear friends of mine. Enjoy this collection of videos that show just how hard they crush life.
This year, we are making a short film that explores the importance of actively remembering our ancestors, and the legacies that they left for us. Learn more at www.pietrothefilm.com